Last Updated: July 15, 2024
Truad, (“Truad,” “we,” “us,” or “our”) provides a platform for programmatic product placement (the “Platform”). Truad respects and values your privacy. This Privacy Policy is designed to help you understand how we collect, use, process, and share your personal information, and to inform you how to exercise your privacy rights.
Scope and Updates to This Privacy Policy
This Privacy Policy applies to personal information processed by us, including on our website (truad.com), the Platform, and other online or offline offerings. To make this Privacy Policy easier to read, our websites, the Platform, and other offerings are collectively called the “Services.”
Changes to our Privacy Policy: We may revise this Privacy Policy from time to time in our sole discretion. If there are any material changes to this Privacy Policy, we will notify you as required by applicable law. You understand and agree that you will be deemed to have accepted the updated Privacy Policy if you continue to use our Services after the new Privacy Policy takes effect.
An Important Note on Customer Data: This Privacy Policy does not apply to any of the personal information that we process on behalf of our Brands and Creators through their use of our Services (“Customer Data”), including with respect to Creators, impressions on Generated Videos that they provide or make available to Truad in connection with the Monetization Policy. Our Brands’ and Creators’ respective privacy policies govern their collection and use of Customer Data.
Third-Party Services: The Services may contain links to other websites/applications and other websites/applications may reference or link to our Services. These third-party services are not controlled by us. We encourage our users to read the privacy policies of each website and application with which they interact. We do not endorse, screen, or approve, and are not responsible for, the privacy practices or content of such other websites or applications. Providing personal information to third-party websites or applications is at your own risk.
If you have questions regarding our Privacy Policy, please refer to “Contact Us” below.
Personal Information We Collect
The categories of personal information we collect depend on how you interact with us, our Services, and the requirements of applicable law. We collect information that you provide to us, information we obtain automatically when you use our Services, and information from other sources such as third-party services and organizations, as described below.
Personal Information You Provide to Us Directly
Account Creation: To use the Platform, you will need to create an account as further described in the Platform Terms. To set up an account, we may collect personal information, including without limitation, name, email address, phone number, and username.
Purchases: We may collect personal information and details associated with the fees and expenses that are required to be paid to or by you, including payment information. Any payments made via our Services are processed by third-party payment processors. We do not directly collect or store any payment card information entered through our Services, but we may receive information associated with your payment card information (e.g., your billing details).
Your Communications with Us: We may collect personal information, such as email address, phone number, or mailing address when you request information about our Services, register for any newsletters we may offer, request customer or technical support, or otherwise communicate with us.
Surveys: We may contact you to participate in surveys. If you decide to participate, we may collect personal information from you in connection with the survey.
Interactive Features: We and others who use our Services may collect personal information that you submit or make available through our interactive features (e.g., messaging and chat features, commenting functionalities, forums, blogs, and social media pages). Any information you provide using the public sharing features of the Services will be considered “public,” unless otherwise required by applicable law, and is not subject to the privacy protections referenced herein.
Sweepstakes or Contests: We may collect personal information you provide for any sweepstakes or contests that we offer. In some jurisdictions, we are required to publicly share information of sweepstakes and contest winners.
Conferences, Trade Shows, and Other Events: We may collect personal information from individuals when we attend or host conferences, trade shows, and other events.
Business Development and Strategic Partnerships: We may collect personal information from individuals and third parties to assess and pursue potential business opportunities.
Job Applications: We may post job openings and opportunities on our Services. If you respond to one of these postings, we may collect your personal information, such as your application, CV, cover letter, and/or any other information you provide to us.
Personal Information Collected Automatically
Automatic Collection of Personal Information: We may collect certain information automatically when you use our Services, such as your Internet protocol (IP) address, user settings, MAC address, cookie identifiers, mobile carrier, and other unique identifiers, browser or device information, location information (including precise or approximate location derived from your IP address), and Internet service provider. We may also automatically collect information regarding your use of our Services, such as pages that you visit before, during, and after using our Services, information about the links you click, the types of content you interact with, the frequency and duration of your activities, and other information about how you use our Services.
Cookie Policy (and Other Technologies): We, as well as third parties that provide content or other functionality on our Services, may use cookies, pixel tags, and other technologies (“Technologies”) to automatically collect information through your use of our Services.
Cookies: Cookies are small text files placed in device browsers that store preferences and facilitate and enhance your experience.
Pixel Tags/Web Beacons: A pixel tag (also known as a web beacon) is a piece of code embedded in our Services that collects information about engagement on our Services. The use of a pixel tag allows us to record, for example, that a user has visited a particular web page or clicked on a particular advertisement. We may also include web beacons in e-mails to understand whether messages have been opened, acted on, or forwarded.
Our uses of these Technologies fall into the following general categories:
Operationally Necessary: This includes Technologies that allow you access to our Services, applications, and tools that are required to identify irregular website behavior, prevent fraudulent activity, improve security, or allow you to make use of our functionality.
Performance-Related: We may use Technologies to assess the performance of our Services, including as part of our analytic practices to help us understand how individuals use our Services (see Analytics below).
Functionality-Related: We may use Technologies that allow us to offer you enhanced functionality when accessing or using our Services. This may include identifying you when you sign into our Services or keeping track of your specified preferences, interests, or past items viewed.
Targeting-Related: We may use first-party or third-party Technologies to deliver content, including materials or ads relevant to your interests, on our Services or on third-party digital properties. See “Your Privacy Choices and Rights” below to understand your choices regarding these Technologies.
Analytics: We may use Technologies and other third-party tools to process analytics information on our Services. These Technologies allow us to better understand how our digital Services are used and to continually improve and personalize our Services.
Google Analytics: For more information about how Google uses your personal information (including for its own purposes, e.g., for profiling or linking it to other data), please visit Google Analytics’ Privacy Policy. To learn more about how to opt-out of Google Analytics’ use of your information, please click here.
LinkedIn Analytics: For more information about how LinkedIn uses your personal information, please visit LinkedIn Analytics’ Privacy Policy. To learn more about how to opt-out of LinkedIn’s use of your information, please click here.
Social Media Platforms: Our Services may contain social media buttons, which might include widgets such as the “share this video” button or other interactive mini-programs. These features may collect personal information such as your IP address and which page you are visiting on our Services, and may set a cookie to enable the feature to function properly. Your interactions with these platforms are governed by the privacy policy of the company providing it.
Personal Information Collected from Other Sources
Third-Party Websites, Applications, or Platforms: We may obtain personal information about you from other sources, including through third-party websites, applications, or platforms (“Third-Party Platforms”). For example, if you access our Services
